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Direct mail or E-mail, creative graphic design is essential to getting a response. The graphic designers featured in this book have created direct-marketing designs that work for their clients and themselves. This new collection features the work of over seventy-five graphic designers and illustrates a wide range of direct-marketing projects, including mailed and electronic promotions for corporate, event, product, self-promotion, and service promotions. Features more than 130 direct-response designs from top international designers. Clients range from large corporations to small retail shops to self-promotions. Captions include information about designers and their clients as well as design, printing, and mailing details like special materials, quanitity printed, and objectives.

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Dhruv Grewal received a Ph.D. from Virginia Tech and is the Toyota Chair in Commerce and Electronic Business and professor of marketing at Babson College. His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies. Dr. Grewal was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University and was listed in the World's Most Influential Scientific Minds by Thomson Reuters in 2014. He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Dr. Grewal is a recipient of the 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; and 1998 Executive MBA Teaching Excellence Award. He has taught executive seminars and joined in research with numerous firms, including IRI, TJX, Radio Shack, Monsanto, McKinsey, and Motorola.

Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase business. The well-designed print and electronic materials shown here--brochures, books, slide shows, Web sites, and multimedia presentations--will serve as models and inspiration for enhancing their own publications, whether designed in-house or out. 200 color illus.

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.

This book has a strategic emphasis that focuses on decision making in a changing environment. It presents the latest developments in channels management, including: electronic data interchange, relationship marketing, customer service, wholesaler contacts, parallel importing, legal areas, product recall, recycling, hub-and-spoke distribution, and slotting allowance.

"Genius! Highly entertaining and brilliantly deranged."—Maxim Spam is the plague of the electronic age, comprising 90% of all e-mails and illegally netting millions of dollars each year. Into this frustrating wave of directed marketing steps the brave figure of Bob Servant, a former window cleaner and cheeseburger magnate with a love of wine, women, and song—as well as a devious sense of fair play. In collusion with his "editor" Neil Forsyth, Bob gives spammers a taste of their own medicine. This wickedly funny and original book features the anarchic exchanges between Bob and the hapless spam merchants who unwittingly flood his inbox. As they offer him African fortunes, Russian brides, and get-rich-quick scams, he turns the tables by offering them some outlandish schemes of his own. Upping the ante with the skill of a seasoned pro, Bob demands legal asylum, shoulders to cry on, and gold lions that speak—and almost gets his way. The result is page after page of wacky and hilarious e-mail exchanges—and a cathartic release for anyone whose inbox has been deluged with unwanted e-mail. 22 b/w photographs.

Get Joan Throckmorton's latest ideas on creating "breakthrough" direct response advertising. This second edition brings to life the use of database marketing and research, the value of teamwork in developing creative concepts, computer design and production, and electronic catalogs and home shopping. Plus, you'll find all the practical guidance you need to: -- Develop the most powerful creative strategies-- Choose the bestselling techniques and propositions for your product-- Create and produce direct mail packages and catalogs that sell more product-- Sharpen your creative concepts-- Create winning print response ads-- Develop powerful promotions for broadcast and the new electronic media